It's a newer, bigger target. And if you see that word capitalized, like the store, try not to. I'm still cranky that the store has managed to take such an awesome graphic and claim it so entirely. The red is a vibrating coral, the target has a hint of blue. Just enough blue to get some tension from the complementary color aspect working. That's a lot of extra color theory talk for one morning.
And it looks every bit as good hanging sideways, or upside down. Strong pieces like this are what direct the eye in a composition, work it.